Why DTCs Need a Diverse Marketing Strategy this Holiday

“With the vast shopper data now available to them, DTC brands have no excuse for not being laser-focused in their offers. Effectively targeting offers means more accurate inventory projections—not to mention happier customers.”

In preparation for the holidays, our partner Pete Killian spoke with Sourcing Journal about how DTC brands can adapt their marketing strategy to better reach consumers and ensure they get a portion of those holiday season sales. Read the full article here.

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Meet The Expert

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Pete Killian


Pete Killian is a Partner at Vivaldi. Pete brings over 16 years of experience in strategy consulting and is a published thought leader on growth. At Vivaldi, Pete works with clients to develop and execute customer-led growth strategies with a focus on retail and CPG.