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Could the Oscars Ever Ditch ABC and Flee to Netflix?

“Lower ratings in recent years doesn’t automatically equate to a distribution issue. It is likely to be more of a content issue. The Board of Governors and the producers behind the Oscars show should rethink how to make its three-plus hours more engaging.”

With a growing sense of broadcast obsolescence, some speculate that the Academy of Motion Pictures Arts and Sciences (AMPAS) is quietly considering fleeing Disney-ABC for Netflix streaming when it comes to the Academy Awards telecast. Featured in The New York Observer, Vivaldi Partner Marie Chan discusses what the Oscars could do to improve viewership and indicates aspects of the show that could use a refresh to make the program more engaging. Would the AMPAS truly benefit from streaming, or are there other fixes to its declining viewership?

Meet The Expert

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Marie Chan

Partner

Marie Chan is a Partner at Vivaldi. She is a seasoned marketing strategist with remarkable experience in managing and building iconic brands, helping clients find insightful and actionable solutions to branding problems and unlocking opportunities across a wide range of categories.