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CVS Pilots CarePass Membership Program in Boston

“It’s hard to imagine anything CVS does as not being a data play in some manner; what CVS still has that Amazon doesn’t is a comprehensive, quantified portrait of how Americans manage their health.”

Featured in both Retail Dive and Digiday, our strategy consultant Daniel Black comments on CVS’s new fee-based CarePass membership program and examines its potential competitive advantage over Amazon’s push into the prescription drug market. With nearly 10,000 stores and credentialed healthcare professionals, will CVS be able to maintain its edge over e-commerce giant Amazon?