One on One: Erich Joachimsthaler on the New Era in Branding

DMN interviewed Vivaldi CEO and Founder Erich Joachimsthaler to gain insight on how companies can approach branding today.

Highlights include:

  • A new era of “brand as substance” where the brand gives substance to the product
  • Strengthening brand intelligence by having consumers share data with brands
  • Whether the “pipeline world” model is still successful and if brand’s can win by focusing on product features over engagement
  • The exponential scale of “network effects” wherein products become more valuable when more people use them

Listen to the full interview here.

Meet The Expert

Expert Image
Erich Joachimsthaler, Ph.D.

CEO & Founder

Erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies build strong brands, find innovation and new growth opportunities and realize them in today’s digital age.