Coca-Cola’s shift to a ‘branded house’

Switzerland’s leading communication magazine, Personlich features our article on the Brand Relationship Spectrum, which at one end is the “House of Brands,” and at the opposite end, “Branded House.” We explore one brand’s shift in strategy in Personlich.

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Roland Bernhard

Senior Partner

Roland brings over 25 years' experience working with clients locally and globally to realize business potential. He has led complex projects in the areas of consumer insights and segmentation, growth strategies & implementation, brand strategy and architecture, portfolio management, innovation, customer experience management and transformational change.