Driving New Growth Through Big Data

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Big data are essential for companies to create new business models, discover new consumer insights, optimize channel relationships, and create marketing efficiencies through better targeting and in improvements in managing campaigns and tracking success and ultimately to truly become customer-centric. Don’t get overwhelmed. Instead, consider three early case studies. Drawing lessons from these companies’ experiences will make it easier to sort hype from substance and really understand what big data can do for your organization today.