How Do You Differentiate Luxury Brands in an Era of Mass Affluence?

Vivaldi CEO & Founder Erich Joachimsthaler is featured in Branding Magazine’s Roundtable discussing what it means to be a luxury brand, and how can marketers effectively position and promote luxury products, services, and experiences. See below for his Q&A in with Branding Magazine’s Chuck Kent. And find the full report here.