Thinking

Decoding Demand Opportunities

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DECODING DEMAND OPPORTUNITIES
Classic marketing techniques, such as the use of focus groups or ethnographies, miss the enormous opportunities that can be leveraged once
companies commit to understanding consumers in the context of life experiences. Erich Joachimsthaler and Markus Pfeiffer believe it’s time to think about the ecosystem of demand.

Click here to read this article published in Business Strategy Review.