Reaching New Heights: Co-Piloting Business Transformation Through Greater Customer Centricity

As with any relationship, the connection between airlines and passengers is not without a few bumpy patches. So it comes as no surprise that in an industry where competition is at an all-time high, the need for more creative and engaging branding is of the utmost importance. The question now is, how can airline brands successfully navigate the gateway to meeting customer needs and expectations while growing their business?

In this mini-report, we do a deep dive into 11 airline brands, including British Airways, Delta Airlines, Emirates, and JetBlue, to learn how airline consumers’ behaviors drive Social Currency of these brands. We are excited to share our findings and help you uncover best practices in order to transform your business and brand through the power of Social Currency.


To learn more about Social Currency and how it applies to other industries, download the full report here.

Der Experte/ Die Expertin

Expert Image
Larry Lucas

Senior Partner

Larry Lucas ist Senior Partner bei Vivaldi. Er bringt über 20 Jahre Erfahrung im Bereich Markenmanagement in die Firma ein und unterstützt seine Kunden dabei, ihre Wachstumsziele durch praktisches, umsetzbares Marketing zu erreichen. Hierbei setzt er auf die Entwicklung von Strategien zur Ausweitung des Portfolios sowie zur Markenpositionierung und zur Erhöhung der Kundenzufriedenheit. Dazu gehören außerdem die Ausarbeitung von Produktkonzepten und die Ausweitung der Marktfähigkeit.