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Corporate Strategy: A Resource Based Approach

This book unveils an ingenious framework for formulating corporate strategy based on the latest research in the resource-based view of the firm. The author extensively views resources including tangible assets but also intangible assets such as brands as an important determinant of corporate advantage.

Based on his twenty years of research, teaching and consulting experience, the author discusses many important issues surrounding the scope of the firm. The first to provide a comprehensive and holistic model for value creation through brand assets and other key assets that drive growth of the firm, this book is the must-have guide to leveraging every company’s resource for lasting competitive advantage.

REVIEWS

“The book fills a badly needed hole in the managerial and pedagogical literature, and bridges the gap between recent research literature and practice. It has the potential to promote a revolution in thinking about corporate strategy, as much as Porter’s Competitive Strategy did for business strategy.”
– Richard A. Bettis, The University of North Carolina at Chapel Hill

“The book is a masterpiece… There is nothing this good on (1) creating corporate advantage through competitive advantage, (2) realizing synergies by sharing resources and appropriating value, or (3) making corporate contributions to value creation through appropriate control systems.”
– Kathryn Rudie Harrigan, Henry R. Kravis, Professor of Business Leadership, Columbia University

“This significant and timely book brings theory together with powerful practical applications. It represents the best synthesis of this important subject now available.”
– Michael E. Porter, Harvard Business School

Der Experte/ Die Expertin

Expert Image
Agathe Blanchon-Ehrsam

Chief Marketing Officer

Agathe Blanchon-Ehrsam ist Chief Marketing Officer von Vivaldi. Sie verfügt über mehr als 15 Jahre Erfahrung im Bereich der strategischen Beratung und ist seit 2001 für Vivaldi tätig.