Is Your Company Listening to Social Media Chatter For All the Wrong Reasons?

Recently, our CEO and founder Erich Joachimsthaler was invited to speak at the TEDx conference in London.

The theme of this year’s TEDxLBS  was #Intersections, exploring recipes for success in an increasingly intersected world.

Joachimsthaler’s session entitled, “Love is Not Enough! How to build brands and connect with consumers through Social Currency,” featured case studies and best practices for successfully leveraging social currency to build valuable brands. Vivaldi had pioneered the concept of Social Currency, defining as the degree to which customers share a brand or information about a brand with others.

Joachimsthaler’s presentation at the conference comes on the heels of Vivaldi’s Social Currency Impact Study, which explored the new emerging paradigm of how to do business and how to build strong brands in a digitally connected world.

The full presentation of “Love is not enough!” can be seen below: