What Can Social Currency Buy You?

As consumers use the internet and social networks more and more as their primary source of information and contact with the outside world, it has become increasingly important for companies to embody the social currency paradigm in order to stay relevant. Here at Vivaldi Partners, we define social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. The concept of social currency goes beyond traditional marketing theory to encompass consumer centricity in a social, digital and mobile context.

Check out these links below to see how different companies have leveraged their social currency for success:

How Under Armour Builds Social Currency to Compete against Nike, Adidas: Report

Nike, Under Armour Among Social Currency Leaders

The Importance of Social Currency in Retail

Social Media’s Role in Building Brands’ Social Currency

Nike is #1 Brand Addressing Consumer Social Behavior