Innovating Bugatti’s Brand

By Vivaldi January 6, 2019 1 minute read

“These are the spaceships of the automotive world. Brands like Bugatti allow an automaker’s most talented designers, engineers and executives to explore bold aspirations without leaving the company to do so.”

Our CEO Erich Joachimsthaler spoke with CNN Business in October 2018 to discuss Volkswagen transforming Bugatti into a modern, 21st-century brand. Read the full article here.

Meet the expert

Erich Joachimsthaler, Ph.D.

CEO & Founder

Erich is a rare combination of consultant, entrepreneur, academic, researcher, author, and positive contrarian. His areas of expertise are leveraging new tech, innovation and growth strategies in the context of industries under deep disruption and transformation due to rapidly changing customer expectations. Over the last 20 years, Erich has led Vivaldi in helping companies to build strong brands, identify their innovation and growth opportunities, and fully realize their potential by evolving their industries and categories from the traditional economy to the platform economy (Fourth Industrial Revolution, Artificial Intelligence, or Web 3.0).

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