Lemonade Makers Thank Beyoncé

With the release of the highly anticipated Beyoncé Album, Lemonade, interest in the refreshing drink has taken a major leap of its own. As many beverage businesses are experiencing massive increases in sales with the use of the lemonade hashtag skyrocketing as well as the lemon emoji exploding online, such events easily show how social trends can impact businesses of vast and varied industries. While speaking to Business Insider, our own senior consultant Crystal Spence commented on how Beyonce’s “Lemonade” appears to be giving the lemonade industry a sudden boost following its release.

“When it comes to Beyoncé, nothing is off the table.”