It’s not surprising for traditional brands to go digital. Some may even say it is imperative for these brands to embrace digital to ensure longevity. Counterintuitive as it may be, we’re seeing digital brands tapping into more traditional marketing tactics to reach mainstream consumers. Will this strategy work for Stitch Fix?
“In the apparel and fashion retail business, it’s just extremely hard to keep that momentum because the competition is so intense,” said Erich Joachimsthaler, chief executive and founder of brand strategy firm Vivaldi. “You have to show those growth rates.”
Read the full article on AdAge.