A&F responding to changing consumer needs
Vivaldi’s senior consultant Crystal Spence talks with Business Insider on Abercrombie and Fitch’s new merchandising and marketing approach. “People are learning to celebrate inclusion and diversity, empowerment and integrity. For consumers to be proud to wear the brand, they have to be focused on these attributes and looking towards these emerging values,” says Crystal Spence.
Vivaldi’s CEO & Founder Erich Joachimsthaler is also quoted stating that Abercrombie runs the risk of becoming bland.