Rebranding: Out with the old and in with the new

“Rebranding can be extremely powerful, but you shouldn’t mess with something unless you really have a real reason and you want to communicate a new position. You don’t want to do rebranding because you don’t like the design. You want to rebrand because you have another story to tell,” says CEO Erich Joachimsthaler in conversation with Glossy’s Bethany Biron around Diane von Furstenberg’s rebrand. Read more here.