book Corporate Strategy: A Resource Based Approach BY David J. Collis and Cynthia A. Montgomery / October 1997 Corporate Strategy, Strategy
book Managing Brand Equity: Capitalizing on the Value of a Brand Name BY David A. Aaker / September 1991 Marketing Management
book Marketing Management (15th Edition) BY Philip Kotler and Kevin Lane Keller / January 2016 Branding & Marketing, Brand Management
