• Home
  • About
  • Work
  • Thinking
  • People
  • News
  • Contact
  • Language
  • Search
  • Blog
  • Books
  • Events
  • Podcasts
  • Publications
  • Speaking
  • Highlights
  • Our Offices
  • Careers
  • Newsletter
  • English
  • Deutsch
About Work Thinking People News Contact
blog books events Podcasts publications Speaking
ENG | DEU

Marketing Management

book

Corporate Strategy: A Resource Based Approach

BY David J. Collis and Cynthia A. Montgomery / October 1997

Corporate Strategy, Strategy
Corporate Strategy: A Resource Based Approach
book

Managing Brand Equity: Capitalizing on the Value of a Brand Name

BY David A. Aaker / September 1991

Marketing Management
Managing Brand Equity: Capitalizing on the Value of a Brand Name
book

Marketing Management (15th Edition)

BY Philip Kotler and Kevin Lane Keller / January 2016

Branding & Marketing, Brand Management
Marketing Management (15th Edition)
work

Refining Swarovski’s Brand Management System

Data & Analytics, Marketing Management
Sign up for our
newsletter
Every quarter, we share our latest thinking and highlights as we write the next chapter on how brands, businesses and people grow.
Share
Corporate Strategy: A Resource Based Approach
Share
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Share
Marketing Management (15th Edition)
Share
Refining Swarovski’s Brand Management System
hello@vivaldigroup.com sign up for our newsletter

© 2019 VIVALDI. All Rights Reserved

Terms of Use & Privacy Policy Careers Contact
terms and privacy

© 2019 VIVALDI. All Rights Reserved