Reaching New Heights: Co-Piloting Business Transformation Through Greater Customer Centricity

As with any relationship, the connection between airlines and passengers is not without a few bumpy patches. So it comes as no surprise that in an industry where competition is at an all-time high, the need for more creative and engaging branding is of the utmost importance. The question now is, how can airline brands successfully navigate the gateway to meeting customer needs and expectations while growing their business?

In this mini-report, we do a deep dive into 11 airline brands, including British Airways, Delta Airlines, Emirates, and JetBlue, to learn how airline consumers’ behaviors drive Social Currency of these brands. We are excited to share our findings and help you uncover best practices in order to transform your business and brand through the power of Social Currency.


To learn more about Social Currency and how it applies to other industries, download the full report here.

Meet The Expert

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Larry Lucas

Senior Partner

Larry brings over 20 years of experience in brand management, helping companies achieve their growth objectives both as an operating executive as well as in a consulting role. His work includes portfolio growth strategies, brand positioning, customer experience strategy, new product concept creations, and broader organizational marketing capability development.