Reaching New Heights: Co-Piloting the Airline Customer Experiences

As with any relationship, the connection between airlines and passengers is not without a few bumpy patches. So it comes as no surprise that in an industry where competition is at an all-time high, the need for more creative and engaging branding is of the utmost importance. The question now is, how can airline brands successfully navigate meeting the airline customer experience while growing their business?

In this mini-report, we do a deep dive into 11 airline brands, including British Airways, Delta Airlines, Emirates, and JetBlue, to learn how airline consumers’ behaviors drive Social Currency of these brands. We are excited to share our findings and help you uncover best practices in order to transform your business and brand through the power of Social Currency.


To learn more about Social Currency and how it applies to other industries, download the full report here.

Meet The Expert

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Larry Lucas

Senior Partner

Larry Lucas is a Senior Partner at Vivaldi. He brings over twenty years of experience in brand management and helping his clients achieve their growth objectives through practical, actionable marketing. Larry has helped his clients build portfolio growth strategies, brand positioning, customer experience strategy, new product concept creations, as well as broader organizational marketing capability development.