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Christian Wank

Director

Christian Wank Photo

Christian Wank is a Director in Vivaldi’s Hamburg office and has longtime experience in customer-centric innovation consulting as well as marketing and brand strategy consulting with a focus on brand positioning and optimizing brand architectures. His previous work experience covers a wide range of industries ranging from B2B to B2C.

Christian has vast experience in uncovering customer insights to help organizations grow within and beyond their core business and target customers. He has moderated and facilitated various workshop formats to diverge insights together with cross-functional teams into a vision for growth – and at the same time understand feasibility, size, and risk of opportunities identified through qualitative assessment and quantitative testing.

Before joining Vivaldi, Christian worked for a large corporate branding firm on strategy, innovation, naming and design development projects for numerous blue chip companies.

Christian has a degree in Business Administration (Diplom-Kaufmann) from the University of Lüneburg, Germany, specializing in Marketing and Services Management. Furthermore, he holds a degree in business and economics (Diplom-Ökonom) with a focus on Innovation Management. Prior to his studies, he finished his apprenticeship in banking and finance and worked in retail as well as corporate banking in Germany and Hong Kong.

Christian constantly contributes to Vivaldi’s thought leadership and has recently written “the next chapter” on the CMO-CIO tandem – how this impacts the organization and more so calls for a total makeover of established collaboration and leadership models at both functions.

Challenges He's Taken on Recently

  • Developing the go-to-market strategy and new products for a financial services company based on a deep insights on new, non-core customers
  • Helping to transform the business and service model of a leading seed producer to a digital platform and value added services that drive customer loyalty
  • Driving growth of a beverage company by developing a sales strategy and tactics to compete in regional markets
  • Exploring the CMO/CIO tandem across industries and identifying the key success factors of how to build a winning digital organization