Brand Smart 2018: Brand Reinvention in the Age of Disruption
300 E. Randolph St., Chicago
Thursday, April 26, 2018
Blue Cross Blue Shield Tower
Blue Cross Blue Shield Tower 300 E. Randolph St., Chicago
The American Marketing Association-Chicago (AMAC) has lined up leading futurists, researchers, and branding experts to discuss Brand Reinvention in the Age of Disruption at Brand Smart 2018, the Midwest’s largest annual branding conference. Leading experts will discuss the dynamics and opportunities presented by the digital shift and sharing economy, and how CEOs, CMOs, brand leaders and creative and media strategists must leverage emerging tech – innovation, blockchain, AI and more – alongside the foundational branding tools of storytelling, experiences and messaging.
We’re excited to announce that our CEO & Founder Erich Joachimsthaler will close the conference with a discussion on “A New Era for Brand Building.” To succeed in this age of disruption, brands and businesses need a new roadmap, one that harnesses technology and data to connect more deeply with customers and rethink how to work within the larger ecosystem. Discover your brand strength and how you can reinvent your brand vision to deliver greater value.