Erich Joachimsthaler Inducted as Fellow of Prestigious ISBM

Vivaldi’s own Founder and CEO Erich Joachimsthaler was honored to receive another distinction this past month. The Institute for the Study of Business Markets (ISBM) inducted Erich as a Fellow at the annual Big Talk event on September 19th. Erich was recognized for his thought leadership in the field of B2B marketing and his dedication to advancing both its theory and practice. At the event, Erich also presented his ideas on the revolution that is coming across industries and markets and the dramatic shift in marketers’ roles. Click below to see his presentation that showcases how John Deere and Klöckner & Co were able to transform to platform models and scale exponentially: 

Stay tuned for the full audio recording.

Meet The Expert

Expert Image
Erich Joachimsthaler, Ph.D.

CEO & Founder

Erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. He is the Founder and CEO of Vivaldi, which is a 150-person independent strategy, brand, and innovation marketing consulting firm . Time permitting, Erich also serves as a Visiting Adjunct Professor of Business Administration at IESE since 1995. He first joined IESE full-time professor in 1989 after completing his Post-Doctoral Fellowship work at Harvard Business School. IESE is ranked globally one of the top ten MBA programs in 2017, and is ranked the world’s No. 1 executive program by The Financial Times in 2015 and 2016.