Innovation

Innovation breakthroughs are more than just individual products or services. They change the way people live and the way businesses operate. By putting customers’ perspectives first and rigorously mapping peoples’ behaviors, we identify opportunities hidden in plain sight. We facilitate customized innovation workshops that lead to highly relevant concepts and actionable innovation roadmaps. In collaboration with our clients, we inspire their teams to adopt a culture of innovation, embracing bold thinking and fast testing of new products, services, and business models.

Innovation Brought to Life:

  • For a large food conglomerate, we conducted consumer ethnographies to identify growth opportunities and develop an innovation roadmap.
  • We conducted an innovation workshop for a personal care company in order to help them bring fresh ideas to channel partners.
  • We identified innovation concepts and set the innovation agenda for a large multinational looking to double its sales.