Data Analytics

The explosion of data being managed by organizations requires new approaches to uncovering the insights that will improve our clients’ understanding of their business and customers. Our data analytics team extracts insights and intelligence from data by asking the right questions, applying the right tools and spotlighting actionable findings. We create powerful impact on our clients’ bottom line by integrating data into critical areas of brand management, empowering executives to make practical decisions more efficiently.

Recent Data & Analytics Endeavors:

  • We developed a brand performance management system for a large technology company to improve its sales to small and medium sized businesses.
  • For a large consumer packaged goods company, we improved budget allocations and investments across the portfolio to improve marketing budget ROI.
  • We helped the brand management function of a leading consumer electronics company prototype a real-time data and analytics performance system.

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