“In order to stretch the brand into additional categories, [Everlane] needs to remain consistent with what they stand for.”
Everlane is gearing up for the launch of its first sneaker brand, Tread. Made from recycled and natural materials, Tread sneakers place sustainability at the forefront of its value proposition. Featured in Glossy, Vivaldi’s Senior Consultant Emilia Loie-Andersen comments on Everlane’s attempt to expand into more categories amid the thriving sneaker market.
Will sustainable sneakers become the new hype?