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While the #postitwars rage, the Post-it brand soars

In a war that sparked intense competition from some of New York’s greatest agencies, the Post-Its brand has cashed in for the win by leveraging their social currency to build brand equity among consumers. By fueling the #PostItWars with an endless supply of colorful notes, hashtags, retweets and sharing, the Post-Its brand has shown that they celebrate creative expression in a technique, 3M calls the “supply and amplify approach.”

Vivaldi Global CMO, Agathe Blanchon-Ehrsam says tapping into the cultural zeitgeist is one of the most powerful ways to build brand equity.

Read more on Digiday.

Meet The Expert

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Agathe Blanchon-Ehrsam

Chief Marketing Officer

Agathe is the Global Chief Marketing Officer of Vivaldi and brings over 15 years of strategic consulting experience. She has helped companies produce innovative, engaging interactions that help them connect with their audiences, build their brands and create entire new businesses.