Bücher Brand Leadership: The Next Level of the Brand Revolution BY Erich Joachimsthaler & David A. Aaker / April 27, 2009 Brand Management, Brand Leadership
Bücher Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy BY Erich Joachimsthaler / May 2007 Design
Bücher Innovation as Usual: How to Help Your People Bring Great Ideas to Life BY Paddy Miller, Thomas Wedell-Wedellsborg / March 2013 Innovation
Bücher Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small BY Barry J. Nalebuff and Ian Ayres / July 2003
Bücher Developing Business Strategies, 6th Edition BY David Aaker / August 2001 Brand Strategy, Branding & Marketing, Branding
