Thinking

Bold perspectives on the world of business and brands.

Our take on latest strategies, business model design, new technology and culture.

Top articles

See all posts
  • Upcoming Vivaldi Events
    By Vivaldi
    |

    As AI revolutionizes the way we work and businesses can create value, Vivaldi is committed to equipping leaders with the knowledge and strategies for successful growth and reinvention using AI —and to leverage this…

    Read Article
  • The Real Winners of Generative AI Will be Consumers
    By Erich Joachimsthaler, Ph.D.
    |

    I recently read a fantastic article about the impact of generative AI on companies and consumers, in which three economists associated with BCG argued that the actual beneficiaries of generative AI will generally…

    Read Article
  • The Power of Business Platforms: Unlocking New Growth Opportunities
    By Vivaldi
    |

    Agility has never been more critical than in today’s interconnected business landscape. With disruptive technologies reshaping industries at an unprecedented pace, platform-based organizations are rapidly…

    Read Article
  • journey mapping
    The Ultimate Guide to Customer Journey Mapping, Part I
    By Anne Olderog
    |

    Engaging in customer journey mapping is a journey unto itself—one that Vivaldi’s Anne Olderog will take you on with this 3-part series. Over the course of the series on customer journey mapping, we will take…

    Read Article
  • Crafting Value Propositions to Stand Out
    By Vivaldi
    |

    Standing out has never been more critical than in today’s rapidly evolving business landscape, and creating a quality value proposition strategy sits at the heart of it all. It’s more than a clever way…

    Read Article
  • Cultivating an Innovation Ecosystem to Drive Business Growth
    By Mauricio Andujar
    |

    Successful businesses don’t just happen. They are the result of strategic decisions, innovative thinking, and a deep understanding of the evolving business landscape. In a recent presentation to Laive’s…

    Read Article
  • linkedin banner
    5 Golden Rules of Branding
    By Vivaldi
    |

    We were fortunate to have Vivaldi advisory board member, Prof. Kevin Lane Keller speak to our group on “The Five Golden Rules of Branding … That I Wish More People Knew” in our New York office the other week. We are also…

    Read Article

Feeling inspired?

Embrace your ambition, shape the future. Don't let the fear of change hold you back.

On the future of business

The Interaction Field

Businesses that solve the immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow. Dive deeper in our founder's recent book centered on creating value for everyone.

On innovation and demand

Hidden in Plain Sight

Uncover the transformative power of decoding the unnoticed opportunities that can reshape your business strategy and elevate your brand to new heights.

On brand and business

Brand Leadership

An insightful look and guide to building a powerful and enduring brand presence, empowering you to lead with impact in today's competitive landscape.

Stay up to date with our newsletter

Subscribe for Vivaldi's exclusive insights—your key to staying ahead in business innovation and current news.

Follow

Where you can find us:

Latest posts

See all posts