CEO & Founder
Erich is a rare combination of consultant, entrepreneur, academic, researcher, author, and positive contrarian. His areas of expertise are leveraging new tech, innovation and growth strategies in the context of industries under deep disruption and transformation due to rapidly changing customer expectations.
Partner
Tracy has spent her career in consulting, helping clients solve complex business problems, build strong brands, and develop actionable brand and marketing strategies. Her recent work has focused on product innovation and brand strategy, helping both B2B and B2C companies develop new products and strategies that reflect evolving customer needs.
Senior Partner
He brings a unique combination of strategic and data-driven acumen with deep and practical modern marketing expertise. He enjoys getting immersed in new challenges quickly and forming a clear strategic perspective to drive client’s growth, innovation and change.
Senior Partner
Lee works with global businesses to identify and capitalize on new opportunities for growth. He has developed unique methodologies and tools to help organizations tackle discontinuous innovation challenges and leverage cultural trends, as well as established compelling human-centered processes for concept validation and experimentation.
Chief Financial Officer
Richard leads Vivaldi’s global operations, finance and administration, shaping the firm’s “One Vivaldi” direction and strategy. With his ability to integrate numbers with strategy while keeping an eye on business objectives and growth culture, Richard sees himself as a problem-solver, change agent, and an agile resource to his colleagues.